Tuesday, February 21, 2017

How You (and the network) Did Last Week - 2/21/17

Winner of the Week:
DoLA + doNYC


While they straddle opposite coasts of North America, DoLA and doNYC share a lot in their success this week - both metros are reaping the dividends of YoY growth from large email lists engaging with solid content. Details on what that looked like for each market:
  • DoLA: If you're a market that averages 65K unique opens per week, nailing the content that users see when they open those emails means big results. DoLA did exactly that on Friday of last week when they featured the announce of The Hollywood Bowl's 2017 schedule. Their subject line starting with - "Hollywood Bowl Announces Summer Lineup With Phoenix, Spoon and More" teased the specific artists, a tactic that always works best with lineup announces. While we've noted time and again the importance of promptly featuring fest lineup announces in your email, it's important to remember that extends to large outdoor event series just as much (if not more). In DoLA's case, this enabled them to hit their highest single day of email traffic in 9 months, and was the main contributor to them notching another week of 2X YoY traffic growth.
     
  • doNYC: Another market with 2X YoY traffic growth, New York saw email success thanks in part to them surfacing this secretive subway tour (which unfortunately was later cancelled). Staunchly in the "not-cancelled" events bucket was their 3rd most popular email content - a list of all Grammy-nominated artists' upcoming performances in the city. We're interested in testing more of these "in your town" lists beyond just the large festival variations that we regularly make, so if you've got ideas for others, send 'em our way!
Curious about what email content is performing the best across the network at any given time? We've got a doc for that. You'll find that and more on the Audience Hub.

Your weekly dose of stats awaits:

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Post a Comment

Thoughts to share? DO!

Tuesday, February 21, 2017

How You (and the network) Did Last Week - 2/21/17

Winner of the Week:
DoLA + doNYC


While they straddle opposite coasts of North America, DoLA and doNYC share a lot in their success this week - both metros are reaping the dividends of YoY growth from large email lists engaging with solid content. Details on what that looked like for each market:
  • DoLA: If you're a market that averages 65K unique opens per week, nailing the content that users see when they open those emails means big results. DoLA did exactly that on Friday of last week when they featured the announce of The Hollywood Bowl's 2017 schedule. Their subject line starting with - "Hollywood Bowl Announces Summer Lineup With Phoenix, Spoon and More" teased the specific artists, a tactic that always works best with lineup announces. While we've noted time and again the importance of promptly featuring fest lineup announces in your email, it's important to remember that extends to large outdoor event series just as much (if not more). In DoLA's case, this enabled them to hit their highest single day of email traffic in 9 months, and was the main contributor to them notching another week of 2X YoY traffic growth.
     
  • doNYC: Another market with 2X YoY traffic growth, New York saw email success thanks in part to them surfacing this secretive subway tour (which unfortunately was later cancelled). Staunchly in the "not-cancelled" events bucket was their 3rd most popular email content - a list of all Grammy-nominated artists' upcoming performances in the city. We're interested in testing more of these "in your town" lists beyond just the large festival variations that we regularly make, so if you've got ideas for others, send 'em our way!
Curious about what email content is performing the best across the network at any given time? We've got a doc for that. You'll find that and more on the Audience Hub.

Your weekly dose of stats awaits:

No comments:

Post a Comment

Thoughts to share? DO!