Wednesday, April 12, 2017

How You (and the network) Did Last Week - 4/12/17

Winner of the Week:
Metro Bonanza


This week, we've got more winners than you can shake a stick at...provided you're a person that likes shaking sticks at business entities with high performing metrics. Check the below to see what Do network goodness is moving the needle:
  • Do503: Portland had their highest week of traffic in 23 weeks, in large part due to the announce of their TedX giveaway. That Facebook post alone drove 485 engagements, making it their most successful FB post for the year. When combined with the popularity of their Project Pabst announce and presale in their email, and the 40 shares on their What Was Sound Fest , Do503 hit 140% YoY traffic growth.
     
  • Do604: Not to be outdone in the PNW by their homies to the south, Vancouver hit 139% YoY growth by hosting their own customer appreciation party at the Portside Pub, complete with Jameson, oysters, and an official 604 RSVP. That was good enough to make it their most popular page last week, driving half of all of their new users last week and propelling them to their highest traffic in 4 months.
     
  • Do615: If you're writing Nashville's newsletter, at this point you can just leave a placeholder at the top of your email that notes [insert festival content], swap it out regularly, and then sit back and wait for the traffic to roll in. This week's flavor was the Pilgrimage Fest lineup announce and giveaway, which netted them 2.9K sessions from email alone. Put in some historical context, that means Do615 hit an eye-popping 231% YoY growth last week.
     
  • Do816: Kansas City is using their connections with the local music community to start pumping out teasers for their Middle of the Map fest day party by profiling some of the artists playing their show. The respective FB post received an outpouring of shares from the bands featured in the content, making it their most organically popular social content since launch. Add to the mix their highly engaged with Tears for Fears announce on email, and you've got the makings of Do816's most successful traffic week outside of their launch party week. 
  • DTB: And finally, the Baes keep the party train rolling with their highest week of traffic in 35 weeks and 2X+ the traffic from last year. Ain't nothing fancy, just the super timely announce of the Outside Lands lineup and giveaway along with other successful email content like their Bay's Best Boba guide that got the job done. And while the majority of that OSL traffic (2.8K sessions) came from their dedicated announce, it's worth noting that another 2K sessions came from their newsletter that same day. So don't be afraid to mention fest announces twice, as people see that info in different places. And once you take away the 65% of traffic to OSL from email, and the 25% of traffic that came from giveaway referrals, you still get another 800+ sessions from DTB cleverly co-opting some official content for their social post. That video joined other video content DTB has been producing that's generated significant organic engagement. 
If you've made it this far, hopefully you understand that, at the minimum, you should be doing everything you can to stay on top of fest announces happening near your market and blast that shiz in your email as soon as it's available. After all, building audience is all about priorities. Start making your plans after you check your stats for last week: 

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Thoughts to share? DO!

Wednesday, April 12, 2017

How You (and the network) Did Last Week - 4/12/17

Winner of the Week:
Metro Bonanza


This week, we've got more winners than you can shake a stick at...provided you're a person that likes shaking sticks at business entities with high performing metrics. Check the below to see what Do network goodness is moving the needle:
  • Do503: Portland had their highest week of traffic in 23 weeks, in large part due to the announce of their TedX giveaway. That Facebook post alone drove 485 engagements, making it their most successful FB post for the year. When combined with the popularity of their Project Pabst announce and presale in their email, and the 40 shares on their What Was Sound Fest , Do503 hit 140% YoY traffic growth.
     
  • Do604: Not to be outdone in the PNW by their homies to the south, Vancouver hit 139% YoY growth by hosting their own customer appreciation party at the Portside Pub, complete with Jameson, oysters, and an official 604 RSVP. That was good enough to make it their most popular page last week, driving half of all of their new users last week and propelling them to their highest traffic in 4 months.
     
  • Do615: If you're writing Nashville's newsletter, at this point you can just leave a placeholder at the top of your email that notes [insert festival content], swap it out regularly, and then sit back and wait for the traffic to roll in. This week's flavor was the Pilgrimage Fest lineup announce and giveaway, which netted them 2.9K sessions from email alone. Put in some historical context, that means Do615 hit an eye-popping 231% YoY growth last week.
     
  • Do816: Kansas City is using their connections with the local music community to start pumping out teasers for their Middle of the Map fest day party by profiling some of the artists playing their show. The respective FB post received an outpouring of shares from the bands featured in the content, making it their most organically popular social content since launch. Add to the mix their highly engaged with Tears for Fears announce on email, and you've got the makings of Do816's most successful traffic week outside of their launch party week. 
  • DTB: And finally, the Baes keep the party train rolling with their highest week of traffic in 35 weeks and 2X+ the traffic from last year. Ain't nothing fancy, just the super timely announce of the Outside Lands lineup and giveaway along with other successful email content like their Bay's Best Boba guide that got the job done. And while the majority of that OSL traffic (2.8K sessions) came from their dedicated announce, it's worth noting that another 2K sessions came from their newsletter that same day. So don't be afraid to mention fest announces twice, as people see that info in different places. And once you take away the 65% of traffic to OSL from email, and the 25% of traffic that came from giveaway referrals, you still get another 800+ sessions from DTB cleverly co-opting some official content for their social post. That video joined other video content DTB has been producing that's generated significant organic engagement. 
If you've made it this far, hopefully you understand that, at the minimum, you should be doing everything you can to stay on top of fest announces happening near your market and blast that shiz in your email as soon as it's available. After all, building audience is all about priorities. Start making your plans after you check your stats for last week: 

No comments:

Post a Comment

Thoughts to share? DO!