This week's winners are brought to you by Whole Foods, since they've been cashing in on traffic that's certified organic. Once you find it in your heart to forgive me for that joke, you can check out the rundown of metros that are blowin' up:

• Do604: Vancouver had their second highest week of traffic of all time thanks to some organic success of their event pages. Specifically, more than a quarter of their search traffic last week landed either on Busta Rhymes or Spring Lights events. For the former, it was from Do604 showing up in position 1 for people searching any combination of "busta rhymes" and "whistler," leading to an impressive 50%+ CTR in search results. For Spring Lights, it was more of a volume game with, several thousand impressions for queries like "spring lights vancouver" and "queen elizabeth park lights," where Do604 ranked between the third and fifth spots in results.
  
  So what does it all mean? First, that we can't stress enough the importance of having your comprehensive event listings game on point, especially when it comes to large events (festivals and outdoor activities) that might not be listed elsewhere or might have thousands of people searching for more info. If you have comprehensiveness + as many links pointing toward your domain, you start to put yourself in position for that longtail organic search traffic goldmine. Second, it's always good to monitor for blips like these in organic traffic, because it indicates general interest among your audience. So consider it good fodder for creating and pushing content like "upcoming big shows at Whistler" or "guide to seeing the Spring Lights" etc. in your email and on social.
   
• DoLA: Sticking with the theme, Los Angeles rode a wave of organic visits to their highest week of traffic in over 8 months after search traffic to their event pages ticked up 90% WoW. The main contributor were the various Coachella parties happening around the fest, with 20% of their organic event page traffic to events going to Neon Carnival, after they came in position 2 for the 8K+ searching "neon carnival 2017" in the week leading up to Coachella. Other parties benefiting from the surge included Revolve Fest, Amex Platinum House, Label Motel, and the sure to be buzzin' Winter Bumbleland featuring Kendall & Kylie Jenner. The tricky part about seasonal organic traffic is that it really only spikes for about a week, hence the importance of monitoring when the big spikes are for your metro each year, having the pages built out plenty in advance with as much rich content as possible, and then using that popular content to start pushing it out on your other channels to get traction. 

If you'd like help monitoring your organic traffic, or you want some insight in the highest performing organic pages across the network, or maybe you're interested in running some SEOtests of your own, you know how to reach us. In the meantime, stats below: