Wednesday, April 26, 2017

How You (and the network) Did Last Week - 4/26/17

Winner of the Week:
Do210 + DoLA + doNYC!


It was a fantastic week for the network - metros from the right, left, and center of the country stacked up their highest traffic weeks of all time. Three in-depth examples below:
  • Do210: San Antonio is having a search traffic fiesta after their WoW organic traffic jumped up 64%. The biggest beneficiary of that was their Market Square venue page, getting more than double the search traffic as their homepage last week. Impressions and clicks for queries like "market square events" and "market square san antonio schedule" spiked last week, as people searched for information around the Fiesta de los Reyes festival. And Do210 was waiting there in the number one spot when people were searching for the market square schedule, helping them earn their highest week of traffic of all time.
     
  • DoLA: Los Angeles continues their lap in the Winner of the Week circle, thanks to their announce of a Beetlejuice-themed bar that's opening in Hollywood. The piece got a ridiculous 423 shares on social, which meant it got more than a quarter of DoLA's entire traffic for the week. Other winners included their post about Coachella's secret tiki bar that did well in their email and on social when some dude shared it to a Tiki FB group that had 11K members. That combined with their Earth Day-appropriate hiking guide propelled them to their very first week EVER with 50K+ sessions! High fives all around.
     
  • doNYC: And finally, NYC completed the triumvirate of cities with their highest ever weeks of traffic. And the reason? None other than science. doNYC partnered with their local chapter of March for Science, which meant the doNYC registration page was linked to from the top of the official event Facebook page and regularly promoted to the several thousands that followed the page. And props to Stuart for making a slick registration splash page matched up to the partner's site, guaranteeing another direct link and several thousands of entrants. When it was all over and done, doNYC had over 14K people visit that page, and over 4.8K new registered users. If you slept on the March for Science in your city, you can't blame doNYC, since they've been shouting out their plans on the network audience calls for the past two months
And there you have it - 3 vastly different ways to grow audience (organic, social content, and partnerships) that all led to success in their own right. Take a look at your stats from last week and make some plans to capitalize similarly:

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Post a Comment

Thoughts to share? DO!

Wednesday, April 26, 2017

How You (and the network) Did Last Week - 4/26/17

Winner of the Week:
Do210 + DoLA + doNYC!


It was a fantastic week for the network - metros from the right, left, and center of the country stacked up their highest traffic weeks of all time. Three in-depth examples below:
  • Do210: San Antonio is having a search traffic fiesta after their WoW organic traffic jumped up 64%. The biggest beneficiary of that was their Market Square venue page, getting more than double the search traffic as their homepage last week. Impressions and clicks for queries like "market square events" and "market square san antonio schedule" spiked last week, as people searched for information around the Fiesta de los Reyes festival. And Do210 was waiting there in the number one spot when people were searching for the market square schedule, helping them earn their highest week of traffic of all time.
     
  • DoLA: Los Angeles continues their lap in the Winner of the Week circle, thanks to their announce of a Beetlejuice-themed bar that's opening in Hollywood. The piece got a ridiculous 423 shares on social, which meant it got more than a quarter of DoLA's entire traffic for the week. Other winners included their post about Coachella's secret tiki bar that did well in their email and on social when some dude shared it to a Tiki FB group that had 11K members. That combined with their Earth Day-appropriate hiking guide propelled them to their very first week EVER with 50K+ sessions! High fives all around.
     
  • doNYC: And finally, NYC completed the triumvirate of cities with their highest ever weeks of traffic. And the reason? None other than science. doNYC partnered with their local chapter of March for Science, which meant the doNYC registration page was linked to from the top of the official event Facebook page and regularly promoted to the several thousands that followed the page. And props to Stuart for making a slick registration splash page matched up to the partner's site, guaranteeing another direct link and several thousands of entrants. When it was all over and done, doNYC had over 14K people visit that page, and over 4.8K new registered users. If you slept on the March for Science in your city, you can't blame doNYC, since they've been shouting out their plans on the network audience calls for the past two months
And there you have it - 3 vastly different ways to grow audience (organic, social content, and partnerships) that all led to success in their own right. Take a look at your stats from last week and make some plans to capitalize similarly:

No comments:

Post a Comment

Thoughts to share? DO!