Winners of the Week:
Metros Promoting Timely Holiday Content
Network wide, Holiday Season (Thanksgiving-New Years Eve) can be a slow period. That's why every piece of content that capitalizes on seasonal events, cool hangouts, parties, etc. is crucial to keeping site traffic up. The following metros promoted multiple guides, giveaways, user lists and/p/ pages last week to accomplish just that.
- Do312: Chicago's Best Winter Patios Sponsored by Deep Eddy Vodka (2.5k pageviews), Chicago's Best Vegetarian and Vegan Venues (2.8k pageviews), Chicago's Best Indie Holiday Markets (1.4k pageviews) Bars & Restaurants Open On Thanksgiving In Chicago (1.3k pageviews)
- Do317: Old National Centre Black Friday/Cyber Monday Sale (2.5k pageviews), Christmas At The Zoo (1.1k pageviews), Thanksgiving Weekend Parties (578 page views), Small Business Saturday (529 pageviews)
- Do502: Bars & Restaurants Open On Thanksgiving (608 pageviews), How To Do Thanksgiving Week(end) (294 pageviews)
- Do512: Restaurants Open On Thanksgiving In Austin (18.2k pageviews), What To Do Besides The Bar In Austin (2.6k pageviews), Bars Open On Thanksgiving (2.1k pageviews)
- Do615: Bonnaroo 2018 Black Friday Giveaway (4.3k pageviews), Bars Open On Thanksgiving (403 pageviews), Shop Local Thanksgiving Weekend (313 pageviews)
- DoLA: Thanksgiving 2017 (1.8k pageviews), Holiday Movies (1.4k pageviews), DoLA's Guide To Giving (967 pageviews), Vegan Guide To LA (866 pageviews), DoLA's Guide To Black Friday & Cyber Monday (541 pageviews)
- doNYC: Black Friday Record Store Day 2017 (804 pageviews), Bars That Serve Thanksgiving Dinner (332 pageviews)
- DoTheBay: Bars + Restaurants Open On Thanksgiving (1.3k pageviews), How To Do Friendsgiving (552 pageviews), Thanksgiving Events (506 pageviews), How To Survive Thanksgiving (310 pageviews)
What To Do Now
Big shout out to these metros that not only put together these awesome pieces of content, but also did a great job of promoting them across their platform. Some examples of upcoming timely content that your metro can create are:
- Grammy Nominees In Your City
- We borrowed this idea from Lorena @ Do312, and have put together a page for all metros that lives at doXYZ.com/grammynominees (thanks Johnny!)
- Bars + Restaurants Open On Christmas Eve or Christmas/Hanukkah/Etc.
- New Years Eve In Your City
- Do206 lead yesterday's email with their New Year's Eve guide. What's thestatus of your city's?
- Festival Fest (formerly 12 Days Of Giveaways)
- We had a few metros ask us at Summit about 12 Days Of Giveaways, and it's still happening! It will now be called Festival Fest and will be taking place in mid-to-late January.
Proposals Sent This Week
For those of you that attended the Google Analytics panel at Summit, we mentioned that you all now have access to the network GA account. We encourage you to check out high performing current and previous content pieces across the network for more ideas. As always, feel free to reach out to Support for any and all questions!
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