How You (and the network) Did Last Week - 12/7/2017
Winners of the Week:
Do312 & Do604
Do312 and Do604 both logged top-10 all-time unique email opens for the week of 11/27-12/03 by using subject lines that combined unique events and giveaways in their cities, as well as relevant content that their users could resonate with, to create must-read emails.
Do312
Speaking of resonate, Do312's top emails of the week, unique-open wise, both included cannabis related headline copy. Their 11/28 email subject line led with "Win: Cannabis Sommelier Class, Bassnectar, RunThe Jewels" and helped Chicago record their 5th highest week of unique opens at 128,359 (321,653 subscribers).While it's not every week your metro will have giveaways for top-tier talent like Bassnectar and Run TheJewels, we love that Do312 put the Sommelier class first in the order of giveaways, drawing attention tothe unusual nature of this class.Their 11/30 subject line also lead with a giveaway for a free Foster The People DJ Set, but they finishedthe line strong with an attention grabbing "Learn About Weed!" caption (in addition to releasing more tickets for their sold-out Old Forrester event), and I mean, who doesn't want to learn more about weed?Here are the two subject lines in full:
- 11/28: Win: Cannabis Sommelier Class, Bassnectar, Run The Jewels | Holiday Market @ Lincoln Park Zoo Tonight | Dinner & A Show w/ Andrea Bocelli
- 11/30: Free Foster The People DJ Set | Old Fashioned Face-Off (More Tickets Released!) | Learn About Weed!
Do604
The month of November not only saw Do604 tally their highest all-time week of unique email opens (11/6/-11/12), but also their 7th highest all-time for the week of 11/27-12/3 at 7,667 (20,358 subscribers).What we loved about Do604's email subject line and content for this past week was part subject line construction and part featured content. For instance, their highest performing email's (11/30) subject line brought a heavy call-to-action to email users to inquire into 50 Concerts To See During December, Vancouver Restaurants Open On Christmas, and The Weekend Top 10. All three of these pieces were either custom User Lists or /p/ pages catered to the unique cultural scene in Vancouver, and they were all timely and relevant.Here are the three subject lines in full from the week:
- 11/27: Vancouver Patios to Cozy Up On This Winter | Bands To Watch This Week | Win Tickets to Slow Magic
- 11/29: Top Happy Hours to Hit on Wednesday | Party in the Peaks: WIN VIP to Snowbombing | West End Winter Guide
- 11/30: 50 Concerts To See During December | Vancouver Restaurants Open on Christmas |The Weekend Top 10
Proposals Sent This Week
Keep crushing it everyone and as always, feel free to reach out to Support for any and all questions!
How You (and the network) Did Last Week - 12/7/2017
Winners of the Week:
Do312 & Do604
Do312 and Do604 both logged top-10 all-time unique email opens for the week of 11/27-12/03 by using subject lines that combined unique events and giveaways in their cities, as well as relevant content that their users could resonate with, to create must-read emails.
Do312
Speaking of resonate, Do312's top emails of the week, unique-open wise, both included cannabis related headline copy. Their 11/28 email subject line led with "Win: Cannabis Sommelier Class, Bassnectar, RunThe Jewels" and helped Chicago record their 5th highest week of unique opens at 128,359 (321,653 subscribers).While it's not every week your metro will have giveaways for top-tier talent like Bassnectar and Run TheJewels, we love that Do312 put the Sommelier class first in the order of giveaways, drawing attention tothe unusual nature of this class.Their 11/30 subject line also lead with a giveaway for a free Foster The People DJ Set, but they finishedthe line strong with an attention grabbing "Learn About Weed!" caption (in addition to releasing more tickets for their sold-out Old Forrester event), and I mean, who doesn't want to learn more about weed?Here are the two subject lines in full:
- 11/28: Win: Cannabis Sommelier Class, Bassnectar, Run The Jewels | Holiday Market @ Lincoln Park Zoo Tonight | Dinner & A Show w/ Andrea Bocelli
- 11/30: Free Foster The People DJ Set | Old Fashioned Face-Off (More Tickets Released!) | Learn About Weed!
Do604
The month of November not only saw Do604 tally their highest all-time week of unique email opens (11/6/-11/12), but also their 7th highest all-time for the week of 11/27-12/3 at 7,667 (20,358 subscribers).What we loved about Do604's email subject line and content for this past week was part subject line construction and part featured content. For instance, their highest performing email's (11/30) subject line brought a heavy call-to-action to email users to inquire into 50 Concerts To See During December, Vancouver Restaurants Open On Christmas, and The Weekend Top 10. All three of these pieces were either custom User Lists or /p/ pages catered to the unique cultural scene in Vancouver, and they were all timely and relevant.Here are the three subject lines in full from the week:
- 11/27: Vancouver Patios to Cozy Up On This Winter | Bands To Watch This Week | Win Tickets to Slow Magic
- 11/29: Top Happy Hours to Hit on Wednesday | Party in the Peaks: WIN VIP to Snowbombing | West End Winter Guide
- 11/30: 50 Concerts To See During December | Vancouver Restaurants Open on Christmas |The Weekend Top 10
Proposals Sent This Week
Keep crushing it everyone and as always, feel free to reach out to Support for any and all questions!
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