Winner of the Week: Do502!
September has come and gone, and with it, another 20,000+ users on the DoStuff app. Do512 led the month with 4,861 new users, followed closely by DoLA's 3,217 additional app users. Do416 was the metro to surpass their monthly goal, thanks to their strong showing in the Canadian app store. Still plenty of work to do to drive downloads, as we're sitting at around 10% of our year-long network goal of 473K downloads. Check out your metro's contribution in the updated App User Leaderboard.
Winner of the Week awards stay in the Southeast region, as Louisville takes over from Nashville with another partnership and slick piece of content that drove beaucoup traffic:
- The Louisville Music Awards have only been around since 2013, and this year they were looking for a partner to take them to the next level by helping engage Louisville at large. In stepped Do502 to host both the public nomination and final voting phases on their platform.
- The result? Check out this gem: http://do502.com/p/
louisville-music-awards. And people all over Louisville loved it too. Tons of social sharing from local bands to venuesto LMA themselves. Literally hundreds of shares spread across all those pages.
- Traffic-wise, this was good enough to produce 8,776 pageviews over the past couple weeks, the vast majority of which came from social. Year to date, the page has received 13,000+ pageviews, which makes it the second most popular page on their site for the entire year (only after their Forecastle Late Night shows).
- Perhaps most important, Do502 got access to LMA's 4K email list and the ability to sell in sponsors next year, two highly monetizable components of this partnership (outside of the immediate boost in traffic).
If all of this smacks of deja vu, it might be because you've seen Do312's last couple years ofsuccessfully partnering with their local entertainment awards show. This is a great opportunity to posit your metro as the source of all things award-worthy in your scene, so think about if this opportunity exists in your market...and then go make it happen!
Of course, in the meantime, you're always more than welcome to check out your stats from last week:
Of course, in the meantime, you're always more than welcome to check out your stats from last week:
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