Winner of the Week:
DotheBay + HazDF!
It's Monday, which means the App User Leaderboard awaits you with another round of freshly updated stats. DoNYC leapfrogged Do312 to get the 3rd most new app users last week, trailing consistent leaders DoLA and Do512.
We've got a couplet of Winners this week, so let's get to it!
- HazDF: Our south of the border brethren had their highest week of traffic in 5 months, and 4th highest week of traffic of all time. The page that received the majority of that traffic was this Oktoberfest giveaway where they ran a Twitter contest to win free beer. Thanks to some love from a fest they work with, they now had their giveaway in front of 108K Twitter followers. All of that created the rare instance where Twitter became the majority traffic driver of the event. The giveaway page racked up over 1K pageviews, and most importantly, the event HazDF promoted seemed to have a whole crowd of happy people slamming cervezas.
- DoTheBay: TIMF crashed into the Bay Area last week, and with it came a 61% increase in YoY traffic. Pretty simple story to this one - this year they hosted a whole passle of night shows on DTB. Last year they hosted a couple of pre-parties. This year they got 5.3K pageviews to the night shows, almost all of which was referral traffic fromTIMF. Last year they got 400 pageviews. Oh and another 6.3K pageviews on their Deep Eddy-sponsored TIMF guide and related content (mostly from paid social) doesn't hurt either.
Take a second to think if there are any latter-year fests you can partner up with in your market, then check out all of your updated your weekly stats below:
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