Winner of the Week: Do312!
We'll cut to the chase and let you know that App Stats are updated with the recent week's additional users. Some familiar names are at the top, with 512, LA, and 312 taking the top 3 new user spots last week.
Winner of the week moves out to Do312, and not just because the Cubs are beating the Cards. This week, rather than dialing in on a specific win, we'll take a more macro look and see how a market that's as mature as Do312 was still able to post 50%+ growth from the previous year (as they did last week). We'll focus on 3 examples from 3 different channels that all spurred growth:
- Email: As is the case with most metros, one of the largest drivers of newsletter traffic is festival giveaways. Sure enough, the highest traffic page from email last week was this Freaky Deaky fest giveaway, which received 1K sessions from email alone. That combined with a related Zedd discounted ticket offer accounted for more than a third of total email traffic for the week, making them the 2nd and 3rd highest traffic pages on Do312 last week. Total email traffic was up 41% YoY.
- Social: The most popular page on Do312 last week was their How To Do Fall page, which racked up 2.5K pageviews. Unsurprisingly, the majority of these were through Facebook, which is the norm for these more editorial-heavy content pieces. In this case, their fall piece was part of a larger content program sponsored by Deep Eddy andpromoted on social. Social traffic was up 77% YoY.
- Referral: Outside of festival aftershows, the largest drivers of referral traffic are RSVP partners that drive traffic to your DoXYZ site. That's exactly the case with Do312's very popular Activate RSVP, the 4th most popular page on Do312 last week. It received the most referral traffic of any page, thanks to the Chicago Loop Alliance sending 89% more traffic YoY
All of those combined with a strong YoY uptick in organic traffic contributed to Do312 getting 50%+ more traffic than last year. That's not to say you need to do of those to see that growth. Often times it's one single factor, like DotheBay's YoY doubling of TIMF nightshows referral traffic leading to 60%+ growth. However, it should give you an idea of the various tools you have at your disposal to realize growth in your market, no matter your maturity.
Of course, the best part of all that is the symbiosis between audience growth and revenue growth, as all of the above Chicago examples are paid deals for Do312 as well. Check out all of your audience stats below, and figure out which ones you can start growing along with your dollars:
Of course, the best part of all that is the symbiosis between audience growth and revenue growth, as all of the above Chicago examples are paid deals for Do312 as well. Check out all of your audience stats below, and figure out which ones you can start growing along with your dollars:
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