Winner of the Week:
Do206 + Do317!
We'll keep things brief around here, since we're all getting good and amped for summit next week. You can check out the current standings in the App User Leaderboard, and then prepare yourself for some hot and heavy sharing of app partnership ideas come summit time.
Two metros went buck wild with topical content pieces this last week; you can read about their exploits below:
- Do206: Seattle had their highest week of traffic...of all time thanks to this timely postcelebrating Back to the Future day by showcasing Seattle as it looked in 1985. A total of 62 shares helped earn the piece 14K in organic reach, far more than any other post this quarter. That translated to 6.4K pageviews and their single highest traffic day since launch. Perfect example of taking a nationally trending phenomenon and contextualizing it locally with unique content. Nothing new, but savvy metros are always on the lookout for an opportunity to hitch their local content wagon to a national headline.
- Do317: Indy has only cracked the 19K weekly sessions mark twice in the 69 (hehe) weeks we've sent out the KPI report. The first time was NYE last year. The second was last week. What made the non-NYE difference? In short, this post that received 112 shares. That was good enough for 9K organic reach, the second most of any FB post for the quarter (only after How To Do Fall). End result was over 8K pageviews from social, and over 10K pageviews to their haunted places list since it went live. A fantastic example of seasonal content that clues your audience into something fairly secretive to go out and do (sound familiar?)
After immersing yourself in nostalgia, frights, or frightening nostalgia, check out the entirety of your metro's stats below:
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