Tuesday, May 17, 2016

How You (and the network) Did Last Week - 5/16/16


Winner of the Week: Do615!


Last Friday was anything but unlucky for Nashville, as they capitalized on an influx of search traffic to snag a special Friday the 13th-edition Winner of the Week
  1. The tradition of the Friday the 13th Tattoo Special dates back to Do314 of yesteryear, where it became one of their most popular features due to organic search traffic. In the following couple of years, other metros have followed suit to highlight the best spots for dubious decision making.
     
  2. Do615 joined the fray this year and immediately got some nice dividends from the content. The page accounted for 22% of their total traffic last week, mostly from peoplesearching various things around Friday the 13th tattoo specials. In total, they had more than 1K sessions from organic search in the 3-4 days leading up to that Friday.
     
  3. On top of that, Do615 pushed out a Cage the Elephant guide + giveaway that got some nice traction on social when several places featured in the guide (herehere, and here) shared it out. Together with their Friday the 13th piece, Nashville was 1 session shy of 6K last week, making it their 3rd highest site traffic week of all time. 
The next Friday the 13th isn't until January of 2017, so you've got plenty of time to build out that content, as well as monitor your search traffic for other successes in the months to come. Curious what pages are racking up organic traffic in other markets? See for yourself.

When you're done with that, take a peek at all of your stats from last week here:

***Note that app stats have climbed drastically in the past couple weeks. We're doing an audit on our end to discover what's causing this, and should have an update out soon.

1 comment:

Thoughts to share? DO!

Tuesday, May 17, 2016

How You (and the network) Did Last Week - 5/16/16


Winner of the Week: Do615!


Last Friday was anything but unlucky for Nashville, as they capitalized on an influx of search traffic to snag a special Friday the 13th-edition Winner of the Week
  1. The tradition of the Friday the 13th Tattoo Special dates back to Do314 of yesteryear, where it became one of their most popular features due to organic search traffic. In the following couple of years, other metros have followed suit to highlight the best spots for dubious decision making.
     
  2. Do615 joined the fray this year and immediately got some nice dividends from the content. The page accounted for 22% of their total traffic last week, mostly from peoplesearching various things around Friday the 13th tattoo specials. In total, they had more than 1K sessions from organic search in the 3-4 days leading up to that Friday.
     
  3. On top of that, Do615 pushed out a Cage the Elephant guide + giveaway that got some nice traction on social when several places featured in the guide (herehere, and here) shared it out. Together with their Friday the 13th piece, Nashville was 1 session shy of 6K last week, making it their 3rd highest site traffic week of all time. 
The next Friday the 13th isn't until January of 2017, so you've got plenty of time to build out that content, as well as monitor your search traffic for other successes in the months to come. Curious what pages are racking up organic traffic in other markets? See for yourself.

When you're done with that, take a peek at all of your stats from last week here:

***Note that app stats have climbed drastically in the past couple weeks. We're doing an audit on our end to discover what's causing this, and should have an update out soon.

1 comment:

Thoughts to share? DO!