Winners of the Week:
doNYC, DTB, Do416, Do214!
The holiday weekend is up, and we're celebrating with a countdown of metros with crazy trafficlast week:
- 5th highest week of traffic all time - doNYC. Over the last 10 weeks, doNYC averaged 11,929 weekly site sessions. Last week they received 25,859 sessions to site. How? They just wrapped their first entire week sending daily emails. So things like their Gov Ball giveaway, list of rooftop bars, and Goose boat party all benefited mightily. Yet another large market reaping the benefits of the slick new format.
- 4th highest week of traffic all time - Do416. Toronto's traffic buoyed up on the popularity of their event for the Leafly program, ultimately netting them 2K RSVPs on over 5K sessions.
- 3rd highest week of traffic all time - DoTheBay. Last week was a blend of success for DTB, as their continued strength of email traffic to onsales married with the social campaigns around Migration Week helped them hit 175% YoY traffic.
- Highest week of traffic all time - Do214. More daily email success as they had their first week of more than 5K sessions to site from email. The biggest draw was this RSVP Do214 is running to debut the first public screening of Daft Punk Unchained.
It's no coincidence that all the metros above have moved away from the older weekly template, giving them the flexibility to highlight events they're producing, brands they're partnering with, big on sales, and the hottest RSVPs.
Once you've finished checking out those examples of sure-fire winners, take a look through your freshly updated stats below:
Once you've finished checking out those examples of sure-fire winners, take a look through your freshly updated stats below:
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