Winner of the Week: Do250!
Victoria claims their very first winner of the week award thanks to some great audience participation and social sharing. The rundown:
- Not one to miss out in the thick of festival season, Do250 has been working with several festivals like Rifflandia and Rock The Shores, promoting them with the standard media and giveaways. But last week, one festival partnership became an outlier - Tall Tree Festival.
- As part of the promotion for Tall Tree, Do250 is running a contest for local bands to win a set time in the festival. Split into three rounds of 1) artists submissions 2) voting on the nominees and 3) a final showdown event to select the winner, Do250 is the hub for each stage of the contest.
- The results after round 2: Do250's post on Facebook blew up with 112 shares, a majority of which came from bands hitting up their audience to vote (example here andhere). All told, Do250 received 7.5K pageviews on the voting page, and more than double the site sessions of any previous week.
Yet another example of how creating a contest that drafts off the audience of a popular festival yields dividends. I imagine there are other metros outside of Do250 where this opportunity is ripe (not that Do250 is the first to do a wildly successful fest contest).
After you congratulate Do250 on their entrance to the Winner's fold, check out your stats from the week before:
After you congratulate Do250 on their entrance to the Winner's fold, check out your stats from the week before:
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