Tuesday, May 3, 2016

How You (and the network) Did Last Week - 5/2/2016

Winner of the Week: 


Do214 + Do312 + Do502!


A great week for the network last week, so we'll go with an ultimate trio of quick-hit winners. Starting in numerical order... 
  1. Do214 - Had their highest day of traffic of all time last week, and only missed out on having their highest week of traffic by 3 sessions. Regardless, they can pinpoint their success to their ACL giveaway, which topped 5K pageviews last week. The vast majority of that traffic was driven by this email, with subject line opening of simply "ACL - Win Tickets!" One more factoid - in the 9 weeks since Do214 has made the switch to dailies, their YoY traffic has been up 84%, compared to 63% over the previous 9 weeks. Which leads us to...
     
  2. Do312 - Our largest market on daily emails, and another metro that's seen a >20% YoY lift in site traffic since switching to dailies. Yet again, strong email offerings of announcing the Taste of Chicago lineupSpring Awakening lineup, and new Drake shows produced a solid week of email traffic. But their largest single contributor was once more the announce of Chicago Nightlife Awards voting, which accounted for 10% of their weekly traffic, driven mostly from social sharing from the CNA and various acts involved. All told, Do312 had their highest week of traffic in over 9 months.
     
  3. Do502 - Louisville completed their sweep of public radio station ECPs with the launch of WFPL and WUOL. Plus their work with WFPK let them host the listings for Waterfront Wednesdays, a concert series that garnered some serious social shares. You'll notice a burst of green in the KPI report as both their site and ECP traffic shot upwards last week in response. 
Whether it's daily fest email announces, a local awards partnership, or getting in good with your local public radio stations, hopefully the above give you some ideas for where to get crankin' this week. First step? Check in with your stats from last week, updated for ya right here:

No comments:

Post a Comment

Thoughts to share? DO!

Tuesday, May 3, 2016

How You (and the network) Did Last Week - 5/2/2016

Winner of the Week: 


Do214 + Do312 + Do502!


A great week for the network last week, so we'll go with an ultimate trio of quick-hit winners. Starting in numerical order... 
  1. Do214 - Had their highest day of traffic of all time last week, and only missed out on having their highest week of traffic by 3 sessions. Regardless, they can pinpoint their success to their ACL giveaway, which topped 5K pageviews last week. The vast majority of that traffic was driven by this email, with subject line opening of simply "ACL - Win Tickets!" One more factoid - in the 9 weeks since Do214 has made the switch to dailies, their YoY traffic has been up 84%, compared to 63% over the previous 9 weeks. Which leads us to...
     
  2. Do312 - Our largest market on daily emails, and another metro that's seen a >20% YoY lift in site traffic since switching to dailies. Yet again, strong email offerings of announcing the Taste of Chicago lineupSpring Awakening lineup, and new Drake shows produced a solid week of email traffic. But their largest single contributor was once more the announce of Chicago Nightlife Awards voting, which accounted for 10% of their weekly traffic, driven mostly from social sharing from the CNA and various acts involved. All told, Do312 had their highest week of traffic in over 9 months.
     
  3. Do502 - Louisville completed their sweep of public radio station ECPs with the launch of WFPL and WUOL. Plus their work with WFPK let them host the listings for Waterfront Wednesdays, a concert series that garnered some serious social shares. You'll notice a burst of green in the KPI report as both their site and ECP traffic shot upwards last week in response. 
Whether it's daily fest email announces, a local awards partnership, or getting in good with your local public radio stations, hopefully the above give you some ideas for where to get crankin' this week. First step? Check in with your stats from last week, updated for ya right here:

No comments:

Post a Comment

Thoughts to share? DO!