How You (and the network) Did Last Week - 7/25/16

Winners of the Week:
Do503, DoSD, & HazTJ!

• Do503: Portland's Leafly RSVP was their anchor last week, garnering a cool 34% of their total weekly traffic. And while that benefited from heavy social promotion, their largest week-over-week gains actually came from the success of their daily emails, specifically the one announcing a giveaway to Feast Portland. Combined, they helped propel Do503 to their highest week of traffic ever, and that's not even counting the sizable chunk of Do214's audience that finds its way to Oregon and never returns.
   
• DoSD: San Diego notched their second week in a row of solid traffic, but perhaps more important is their efficiency of email engagement. Though their list size has more than tripled since they launched a mere 5 months ago, they still stand at just under 11K total subscribers. Undeterred, they saw an unreal 35% CTR last week when their Comic Con badge giveaways of various forms racked up 1.3K+ clicks in their newsletter.
   
• HazTJ: Proving once again that the language of METAL transcends all nations, HazTJ had their highest week of traffic ever thanks to this Facebook post announcing a Megadeth show in Tijuana. Just because announcing a big show, landing a giveaway, and putting a little money behind it on social is an old approach to building audience, that doesn't make it any less of a valid strategy. But don't trust me; trust the 38 shares, 5K organic reach, and 1.5K site visitors HazTJ netted last week.