Wednesday, March 29, 2017

How You (and the network) Did Last Week - 3/29/17

Winner of the Week:
Do214 + Do317 + DTB


Whether you've got Lolla in your town, or a soccer match between some of Mexico's top teams in your town, there's a way to make it a win. Check it: 
  • Do214: More often than not, winner of the week accolades ride in on the strength of big-impact partnerships like sweepstakes and RSVPs. But that belies the importance of being in the trenches working the queues, and making sure you're the best resource for everything going on in your city. In fact, last week the network had 146,735 people that viewed event pages. Of those, 64% of them were on event pages that did not have a giveaway or RSVP attached to them. All of that goes to show what a difference long tail traffic to event pages makes. What does that have to do with Do214 specifically? Well, sometimes you get lucky and one of those events that seems like any other long tail content blows up. And then there are a ton of people searching for it and you're the best content on the whole dang internet. That happened last week when Do214 received over 12K impressions for people searching for the Cruz Azul vs. Pumas Liga MX soccer game. For top queries like "cruz azul vs pumas dallas tx," there was humble Do214 occupying the top spot. And that's why you always list big events (even when they might not be 100% the first thing you think of as your content niche).
  • Do317 +DTB: Meanwhile, Indy featured their Lolla in Our Town list and had their highest single day of email traffic in over a year. It ain't rocket science. It's not even science. We build 'em. You put them in an email. People clickety click on it. Then Do317 gets to look at that satisfying green shading that comes with 100%+ YoY growth. Eight other metros did it to similar success (604DTBNYC214615206503, and 314). DTB event doubled down regionally with FYF in Our Town, their most popular email content in a week where they had higher YoY growth than any other metro. Eleven other metros missed out on the Lolla gift though. Lucky for them, we'll be periodically building these fest in your town lists and sending them to you throughout the year.
Digest the above, look at your stats below, and ask us questions. Then conquer your city this week: 

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Post a Comment

Thoughts to share? DO!

Wednesday, March 29, 2017

How You (and the network) Did Last Week - 3/29/17

Winner of the Week:
Do214 + Do317 + DTB


Whether you've got Lolla in your town, or a soccer match between some of Mexico's top teams in your town, there's a way to make it a win. Check it: 
  • Do214: More often than not, winner of the week accolades ride in on the strength of big-impact partnerships like sweepstakes and RSVPs. But that belies the importance of being in the trenches working the queues, and making sure you're the best resource for everything going on in your city. In fact, last week the network had 146,735 people that viewed event pages. Of those, 64% of them were on event pages that did not have a giveaway or RSVP attached to them. All of that goes to show what a difference long tail traffic to event pages makes. What does that have to do with Do214 specifically? Well, sometimes you get lucky and one of those events that seems like any other long tail content blows up. And then there are a ton of people searching for it and you're the best content on the whole dang internet. That happened last week when Do214 received over 12K impressions for people searching for the Cruz Azul vs. Pumas Liga MX soccer game. For top queries like "cruz azul vs pumas dallas tx," there was humble Do214 occupying the top spot. And that's why you always list big events (even when they might not be 100% the first thing you think of as your content niche).
  • Do317 +DTB: Meanwhile, Indy featured their Lolla in Our Town list and had their highest single day of email traffic in over a year. It ain't rocket science. It's not even science. We build 'em. You put them in an email. People clickety click on it. Then Do317 gets to look at that satisfying green shading that comes with 100%+ YoY growth. Eight other metros did it to similar success (604DTBNYC214615206503, and 314). DTB event doubled down regionally with FYF in Our Town, their most popular email content in a week where they had higher YoY growth than any other metro. Eleven other metros missed out on the Lolla gift though. Lucky for them, we'll be periodically building these fest in your town lists and sending them to you throughout the year.
Digest the above, look at your stats below, and ask us questions. Then conquer your city this week: 

No comments:

Post a Comment

Thoughts to share? DO!