A couple logistic notes:
- As this marks our 15th week of collecting data for the Weekly KPI Report, we've decided to start posting each edition of these on the Doing Big Stuff blog.Clicking the "KPI Update" tag will take you to a collection of these weekly emails, extending back to when they first began. That way you can reference anything from the past or find content you might have missed.
- I'll be hosting a "Tips and Tricks" Google Analytics training session on Thursday, 10/23 at 2pm CST. It should only last for 30-45 minutes, and it will focus on how to most efficiently use GA to look at data that affects your business. If you'd like to attend, just reply to this email and I'll send you a calendar invite.
Now, on to the Winners of the Week!
- Traffic In Indie? Indeed. Do416 had their highest week of ECP traffic, thanks to the launch of their Indieweek ECP. In the last week, that particular ECP received nearly 5K pageviews, pushing their total ECP visits last week to over 2,000 - higher than their previous record by 700 visits.
In a unique content combination we haven't seen before, Do416 also created the Indie Week Lense as a way to showcase all of the Indie Week shows in a cohesive piece of content that could be sold to advertisers (as Do416 did with Levi Stephens). All of this is a great example of finding a local smaller conference, creating a customized piece of content (in this case, dedicated Lense + ECP) and then using it to build audience and revenue. - Reaping Rewards from the Red River Rivalry. Though the Texas-OU game has been a tradition for over 100 years, this was the first where fans had the help of Do214 to find all the best parties the weekend had to offer. Do214 created their TX/OU weekend list to round up all of the watch parties, after parties, alumni gatherings, and hangover brunches happening around town.
The work paid off, as the page accounted for 20% of Do214's total traffic for the week, receiving 1,747 pageviews (400 more than even their homepage). After coupling this with a ticket giveaway and a sponsored Facebook post that hit home with fans, Do214 was able to get the second most traffic to site of any week in the 15 weeks we've done the KPI report.
And with all that traffic, the list makes an easy sell to American Born Moonshine. Yet another example of good content turning into dollars. Next time your city hosts a major sporting event, don't just stop at listing the event. Instead, make a list of all the cool stuff happening around the game, since that's where your DoXXX site can really shine.
That's it for this week. Enjoy perusing your updated numbers below:
As always, reach out if you have questions or want to share a win that we overlooked.
Thanks!
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