How You (and the network) Did Last Week - 9/22/14

In the midst of this busy holiday season, I'd like to encourage you to check out this week's edition of the Weekly KPI Report. A round of accolades to the Winners of the Week:

1. ECPeasy, Lemon Squeezy. HazDF received more traffic to ECPs than they have had in the previous 8 weeks. Since the amount of traffic to ECPs is largely out of your control post-ECP site launch, HazDF has continued to grow their ECP traffic by signing on additional partners. Their total number of ECPs partners climbed to an impressive six different calendars with the launch of FueTT last week.
   
   New markets can benefit immensely from locking in high traffic ECPs, as HazDF gets roughly 40% of their total traffic from ECPs each week. However, it's not just fledgling markets that stand to gain from ECPs. In the last 3 months, DoNYC has had 25K more ECP visitors YoY thanks to strong performance from sites like SummerStage, WFUV, Free Williamsburg, andOkayPlayer.
   
2. Museums: Not Just For Old People. Do512's traffic is up more than 10% compared to last year, and the biggest cause is their Austin Museum Day List. That list of museums opening up their doors for free was the 4th most popular Do512 page last week and had 318% more traffic than it did last year. Acquisition-wise, the Museum Day feature drove more traffic to site than any other single piece of content on Facebook, Twitter, and Email.
   
   The Museum Day list is a prime example of two components that make or break a list:
   --Is this list relevant to my audience? Do512 gets A TON of traffic of people looking for free things to do, hence a collection of museums you could go to for free was guaranteed to hit the mark.
   --Is this content easy to find somewhere else? In this case, Museum Day isn't a massive affair with every entertainment blog in the city listing the participating venues. Yet for those people that needed a guide to the days' events, that need was fulfilled by Do512.
   
   Together those made for a doggone great piece of list-making.