There's no need to let Mondays get you down; instead enjoy this edition of the Weekly KPI Report.
A couple notes on the data:
- Month over Month (MoM) should still be ignored, as it won't be accurate until 2 more weeks of data
- Total registered user data is now 100% accurate. Previously this was calculated by taking the number of new users and adding it to the previous week's total to get total users. This caused total user counts to become inaccurate over time. It is now updated according to the actual count of users that's on your Radmin dashboard, and will thus be an accurate reflection of the true user count from now on.
Here's the rundown of the Winners of the Week:
- Do210 Launches with a Bang: The city known for remembering the Alamo is now remembering to check Do210 before going out. In its first week of being live, it already beat out 8 other markets in site visits during the last week.
Of course, it still remains to be seen if it can sustain this level of traffic. Yet, things look good thanks to a robust giveaways page and traffic drivers like their Siempre San Antonio RSVP, an event that helped them get more RSVP button clicks than any other market last week. - Brunch is Inescapable: Of all of Do312's numerous noteworthy social posts, this someecard-bedecked post touting Do312's brunch list was the one that received the most engagement, grabbing 120 likes and 15 shares.
Brunch is a nation-wide force to be reckoned with, considering that brunch pages are in Do214's top 15 pages since launch, and the most popular page on Do512's blog this year (receiving 20K pageviews of organic traffic). - Social with a Soul. Take a look at the winning social posts from across the network this week, and it's easy to see that people engage with posts that sound like they come from a real human that lives in your city, rather than a steely-eyed robot of show announcements at advertised venues.
Do415 LOL'd at a failed festival liquor smuggling. Do314 noted you can date Mr. Jones, but only after you vote. Do512 sparked debate over their "cool" ranking. DoNYC andHazDF did their best to surface a national concern: anthropomorphised pugs.
While the heart of your social media content should be around content on your site, remember that it's often that touch of humor and local flare that resonates and produces the "big wins."
Enough chit chat, here's your updated weekly KPI report!
As always, reach out if you think there's a big win in your market we overlooked, or if you have any questions at all.
Thanks!
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