Tuesday, October 7, 2014

How You (and the network) Did Last Week - 9/29/14

Hi everyone,

It's late, and you probably want to see last week's stats, so we'll cut to the chase and dive into the Winners of the Week:
  1. The City of Grunge Succumbs to Jonas. Do206 had 30 more retweets on Twitter than they've ever had in any of the previous weeks due to the inexplicable phenomenon that is Nick Jonas. This tweet and this tweet alone accounted for 50 retweets, which is likely the same number of drinks they sold at that show.

    Before turning up your nose at something that might not ooze cool, remember that something a little more mainstream can be a hit on your social channels. Granted, it's probably best to use these types of events in moderation for your branding, but don't be too eager to turn your back on an event that could get you 50 retweets or 1000+ giveaway entries.
  2. Sometimes, it's the little fests that count. Last week, Do512 had 4,055 unique clicks on their newsletter content. Their previous record in the weeks that we've tracked stats was 2,744 clicks. What caused the uptick? Rather than a single big win driving this email traffic, Do512 benefited from several popular events. However, the biggest percentage of clicked on links were small festivals like The Pecan Street Festival and The Weird City Hip Hop Festival. These two events drove close to 2.5K clicks alone.

    Once again this is an example of what your Do platform can do best. A surefire win is to take something intrinsically popular (a local festival) that doesn't have a strong site or coverage in other media outlets, and then present the info in an easy to navigate list. In the case of the Weird City Hip Hop Festival, it was the first year of the fest, and there was no easy way to find when performers would be on stage...until Do512 listed all the shows. Capitalizing on this scarcity of information and curating your site to directly address this problem can result in content that keeps people coming back to your site.
That's all for this week. Browse your stats in the updated KPI doc below and holler if you have any questions/thoughts/ideas for great Halloween costumes. 

No comments:

Post a Comment

Thoughts to share? DO!

Tuesday, October 7, 2014

How You (and the network) Did Last Week - 9/29/14

Hi everyone,

It's late, and you probably want to see last week's stats, so we'll cut to the chase and dive into the Winners of the Week:
  1. The City of Grunge Succumbs to Jonas. Do206 had 30 more retweets on Twitter than they've ever had in any of the previous weeks due to the inexplicable phenomenon that is Nick Jonas. This tweet and this tweet alone accounted for 50 retweets, which is likely the same number of drinks they sold at that show.

    Before turning up your nose at something that might not ooze cool, remember that something a little more mainstream can be a hit on your social channels. Granted, it's probably best to use these types of events in moderation for your branding, but don't be too eager to turn your back on an event that could get you 50 retweets or 1000+ giveaway entries.
  2. Sometimes, it's the little fests that count. Last week, Do512 had 4,055 unique clicks on their newsletter content. Their previous record in the weeks that we've tracked stats was 2,744 clicks. What caused the uptick? Rather than a single big win driving this email traffic, Do512 benefited from several popular events. However, the biggest percentage of clicked on links were small festivals like The Pecan Street Festival and The Weird City Hip Hop Festival. These two events drove close to 2.5K clicks alone.

    Once again this is an example of what your Do platform can do best. A surefire win is to take something intrinsically popular (a local festival) that doesn't have a strong site or coverage in other media outlets, and then present the info in an easy to navigate list. In the case of the Weird City Hip Hop Festival, it was the first year of the fest, and there was no easy way to find when performers would be on stage...until Do512 listed all the shows. Capitalizing on this scarcity of information and curating your site to directly address this problem can result in content that keeps people coming back to your site.
That's all for this week. Browse your stats in the updated KPI doc below and holler if you have any questions/thoughts/ideas for great Halloween costumes. 

No comments:

Post a Comment

Thoughts to share? DO!