This edition of Winners of the Week spotlights the metros whose stats are on the rise, even though it's fall:
- San Antonio does its Heather Mills impersonation. Do210 became the latest in a long list of people that have benefited from Paul McCartney (lookin' at you, Ringo). In this case, Do210 landed a ticket giveaway for Paul's show in San Antonio, and fans wend bazonkers at the chance to win tickets.
The previous most amount of "WIN" clicks Do210 received in a week was 633; this week they had 2386 WIN clicks. In the past week, they got more WIN clicks than everyone in thenetwork except for Do512 and DoLA. Total entrants in the contest topped out at over 1,200, and the page itself received 2.5K pageviews in a week (20% of Do210's total traffic). Traffic to the entire site doubled WoW.
All of that is great, but what really makes it a fantastic win for a new market is the user acquisition. Those 1,200+ entrants helped Do210 grow their list by 1,476 new subscribers last week. That's more than any other market, and proves that one massive event can make a lasting difference to your business. - DoLA's giveaway straws break the traffic camel's back. Awkward metaphors aside, it's not always one massive giveaway that turns the tide on traffic. DoLA's site traffic is up thanks to a whole bunch of giveaways, among them Aziz Ansari, The War On Drugs, a block party with big-name headliners, and a whole bunch more thanks to this inventive partnership with Curb.
All of those combined (plus other content winners like a free/donation-based festival, and the beginnings of their Halloween list) meant DoLA was in for a surge of traffic. YoY traffic to site was up 14%, and traffic compared to last week was up 56%. A huge chunk of that can be traced back to the fact that more people are clicking the WIN button than any week in the past 2 months.
If you're not getting as many giveaways for your site as you can get your hands on, you're missing out on that nice hefty boost of traffic, and event more important - the users that join your mail list/register for your site.
Updated numbers in the doc below. Give 'em a look through, and see how you can make October your best month yet!
As always, reach out if you have questions or want to share a win that we overlooked.
Thanks!
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