How You (and the network) Did Last Week - 7/28/14

Now that we're in the second week of sending out the KPI report, hopefully there's no mystery left in the process and you guys are ready to dive into your stats. 

We'll start off with the Winners of the Week:

1. Know your 'hood: Do214's email clicks are up 62.5% over last week. The main culprit? Rolling out their neighborhoods feature. Their newsletter's link to Deep Ellum, the first of Do214's neighborhood lists, drove more clicks than anything else in the newsletter. It was also featured in the subject line, resulting in 26% more opens than last week. Plus, the page's strong performance (5th most popular page on Do214) has helped their site traffic increase by 13% compared to last week.
   
   Several other cities have built out features on neighborhoods (for example, Do317 and Do415). Find the geographic areas in your market that have the strongest offerings, and put together a list with your recommendations to see if you can reap similar rewards.
2. Run contests that engage your audience: If you read our last network update, you already know about Do312's pizzafy a punk album contest for Riot Fest. Now Do416 is running the same contest, and their social posts featuring the contest were their highest engaged posts on both Facebook and Twitter. Meanwhile, Do312's Jeff Bridges Look-A-Like contest got 178 newsletter clicks and helped propel Do312's newsletter to their highest click rate in over a month.
   
   For more information on how contests can get your user base more engaged and be an overall success for you business, check out our case study on Do312's Chicago Nightlife Awards.
3. Apparently, people like holidays. The most social-engaged posts for Do512 and Do214 were posts about the completely legitimate National Tequila Day list and the somewhat less legitimate Batman Day list.
   
   Point is, the renown of the holiday isn't what's important. Find holidays (known or unknown) that you can create an associated list and use it to engage your audience on your social channels.

As promised, here's your updated weekly KPI report!