Tuesday, October 7, 2014

How You (and the network) Did Last Week - 8/19/14

Another week, another weekly KPI report! Before we dive in, a couple notes about the data:
  • Unsubscribes has been added as a metric in the purple "Email" section
  • This is the last week that you should ignore Month over Month (MoM) data, as we'll finally have 8 weeks of historical data next week!
Without further ado, our Winners of the Week:
  1. Free Fests = Fans on Fans on Fans : There is no bigger traffic driver than letting people go to fests for free. Want proof?

    DoNYC hosts Electric Zoo's afterparty page in exchange for tickets to all the events (rather than the typical arrangement of running ads on these pages). The result: YoY traffic is up 226%, and the number of people clicking the WIN button and entering giveaways is 4X higher than it's been since we've tracked stats.

    Or for another example, look at DoLA. They host RSVPs for Echo Park Rising and a special Echo Park Rising related show. The result: YoY traffic is up 71%, and the number of people clicking the RSVP button is twice as high as it's ever been since we started tracking stats
  2. Venue Teasers are Audience Pleasers. If you've been reading these updates these for the past few weeks, you've likely caught that posts announcing venue openings or sneak peeks at venues that are "coming soon" have been consistent performers on social channels.

    This week is no different. Do210 had its most successful post to date with a picture of the new performing arts center going up in San Antonio. Do512 tapped into the same vein by providing a behind the scenes look at the reopening of an Alamo Drafthouse movie theater and its accompanying complex, their most successful posts on both Facebook andTwitter.

    Show you're the authority on all the new spots in town, and reap the benefits on social.
  3. Do312 Marks the Passing of a Great. This simple image post commemorating Robin Williams' death resonated with Chicago and beyond. Not that this should ever be distilled down to purely numbers, but it does show that keeping abreast of current events and having a heart will keep your audience engaged. In this case, the result was more user responses than any other post across the network since we've started tracking stats. 

And with that, take a gander at your updated weekly KPI report!
As always, reach out if you think there's a big win in your market we overlooked, or if you have any questions at all.

Thanks!

No comments:

Post a Comment

Thoughts to share? DO!

Tuesday, October 7, 2014

How You (and the network) Did Last Week - 8/19/14

Another week, another weekly KPI report! Before we dive in, a couple notes about the data:
  • Unsubscribes has been added as a metric in the purple "Email" section
  • This is the last week that you should ignore Month over Month (MoM) data, as we'll finally have 8 weeks of historical data next week!
Without further ado, our Winners of the Week:
  1. Free Fests = Fans on Fans on Fans : There is no bigger traffic driver than letting people go to fests for free. Want proof?

    DoNYC hosts Electric Zoo's afterparty page in exchange for tickets to all the events (rather than the typical arrangement of running ads on these pages). The result: YoY traffic is up 226%, and the number of people clicking the WIN button and entering giveaways is 4X higher than it's been since we've tracked stats.

    Or for another example, look at DoLA. They host RSVPs for Echo Park Rising and a special Echo Park Rising related show. The result: YoY traffic is up 71%, and the number of people clicking the RSVP button is twice as high as it's ever been since we started tracking stats
  2. Venue Teasers are Audience Pleasers. If you've been reading these updates these for the past few weeks, you've likely caught that posts announcing venue openings or sneak peeks at venues that are "coming soon" have been consistent performers on social channels.

    This week is no different. Do210 had its most successful post to date with a picture of the new performing arts center going up in San Antonio. Do512 tapped into the same vein by providing a behind the scenes look at the reopening of an Alamo Drafthouse movie theater and its accompanying complex, their most successful posts on both Facebook andTwitter.

    Show you're the authority on all the new spots in town, and reap the benefits on social.
  3. Do312 Marks the Passing of a Great. This simple image post commemorating Robin Williams' death resonated with Chicago and beyond. Not that this should ever be distilled down to purely numbers, but it does show that keeping abreast of current events and having a heart will keep your audience engaged. In this case, the result was more user responses than any other post across the network since we've started tracking stats. 

And with that, take a gander at your updated weekly KPI report!
As always, reach out if you think there's a big win in your market we overlooked, or if you have any questions at all.

Thanks!

No comments:

Post a Comment

Thoughts to share? DO!